Yoli Tortilleria Takes Major Leap, Now Available in 31 Whole Foods Stores Nationwide

Exciting News from Kansas City: Yoli Tortilleria Expands into Whole Foods

Kansas City is buzzing with excitement as local favorite Yoli Tortilleria takes a big step forward in its journey! This beloved tortilla maker, which recently snagged a James Beard Award for the best bakery in the U.S. in 2023, is now proudly stocking its delicious products in 31 Whole Foods stores across the nation. How cool is that?

A Journey from Farmers’ Market to National Recognition

Founded by the dynamic duo Marissa and Mark Gencarelli in 2017, Yoli has come a long way from selling its handmade tortillas at local farmers’ markets to being recognized on a national level. Marissa, who hails from the beautiful region of Sonora, Mexico, started experimenting with tortilla-making at home. Her passion, combined with Mark’s Kansas City roots, has created a truly unique product that’s finding its way into kitchens across Colorado, Kansas, Nebraska, Missouri, New Mexico, Montana, Texas, Utah, Illinois, and Wyoming.

Just a few months after Yoli was founded, they began supplying their mouthwatering tortillas to Whole Foods, and it’s been a magical ride ever since. Recently, they celebrated having their products featured among over 700 Kansas City products at Whole Foods’ new store in Overland Park. It’s truly heartwarming to see a local brand shine on such a big stage!

The Magic of Growth

In a heartfelt post on Facebook, Yoli Tortilleria reflected on this exciting growth, saying, “Growth is magical when you take a moment to reflect on where you started from.” It’s a reminder for all of us to appreciate our journeys, whether big or small.

What makes Yoli’s tortillas stand out? They stick to traditional Mexican methods and craft their products using local ingredients. Each tortilla is a delicious testament to quality and authenticity, which must surely contribute to their rapid popularity. As they expand, Yoli continues to stay true to its roots, offering a taste of home that resonates with many.

New Ventures and Local Presence

One of the exciting developments for Yoli is their recent presence as a concessionaire inside the brand-new Kansas City Current stadium. Fans can now enjoy fresh tortillas while cheering for their favorite teams! Additionally, Yoli has announced plans to introduce casual lunch service at their retail store located at 1668 Jefferson St., right in the heart of the city. This means more chances for the community to enjoy their favorite tortillas straight from the source!

It’s clear that 2024 is gearing up to be a fantastic year for Yoli Tortilleria. With their recognition from the James Beard Foundation and now expanded distribution in Whole Foods, the sky’s the limit for this Kansas City gem. So the next time you’re at Whole Foods, keep an eye out for Yoli and give those tortillas a try. You won’t be disappointed!

Here’s to More Success!

As you can see, Kansas City is bursting with talent and creativity. Yoli Tortilleria is a perfect example of how local entrepreneurs can flourish and share their culture with a wider audience. Let’s celebrate their journey and look forward to seeing what other wonderful things they will achieve in the future. Happy eating, everyone!


HERE Kansas City

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