Rebranding financial company logos

Prime Capital Investment Advisors Adopts New Brand

Overland Park, July 12, 2024

– In a major rebranding move, Overland Park-based Prime Capital Investment Advisors announced its decision to change its name to Prime Capital Financial on Thursday. The new name is a closer reflection of the company’s diversified services beyond mere investment advisory.

A New Set of Names to Represent Realigned Identities

In addition to the canonical rebranding, certain subsidiaries and sectors of the organization are being renamed. The Qualified Plan Advisors, a subsidiary of Prime Capital Financial will hereafter be known as Prime Capital Retirement. The retired brand Prime Capital Wealth Management will now function as Prime Capital Wealth. Furthermore, the organization revealed another sub-brand, Prime Capital Wellness.

The rationale behind the adopted sub-brands is to articulate the range of services provided by the company that span across diverse financial domains. These include financial planning, financial wellness, retirement plan consulting, managed account services, tax planning, estate planning, and risk management.

Brands that Reflect Values and Uniqueness

The CEO of Prime Capital Financial, Glenn Spencer, emphasized the importance of the alignment of the company’s brands with its identity and core values. “These efforts are about our brands telling the story of who Prime Capital is, what our values are, and what we uniquely stand for as an independent financial services firm“, said Spencer. He further mentioned that it was crucial for their brands to outwardly narrate the story of who they are.

A Twelve Month Transition to New Identities

Prime Capital Financial has charted out a twelve-month plan to implement the changes across all its operating units and businesses.

About Prime Capital Financial

Located in Overland Park, Prime Capital Financial is a leading independent financial services firm offering holistic financial solutions. The firm has been serving a diverse clientele, offering tailored wealth management services and solutions. With the recent rebranding and unveiling of sub-brands, Prime Capital Financial aims to bolster its commitment towards providing integrated financial solutions driven by its foundational values.