News Summary
Starting in March 2025, Kum & Go convenience stores in Missouri will undergo a rebranding to Maverik, Adventure’s First Stop. This change follows Maverik’s acquisition of Kum & Go in 2023. The 57 locations throughout Missouri, especially those in Springfield, will experience brief closures for upgrades. Customers can look forward to an enhanced shopping experience while maintaining familiar elements like the rewards program.
Exciting Changes on the Horizon for Missouri Kum & Go Locations!
Missouri, get ready for some thrilling changes coming your way! Starting in MARCH 2025, the familiar Kum & Go convenience stores around the state will be transitioning to a new brand: Maverik – Adventure’s First Stop. This exciting shift comes after Maverik, a convenience store chain based in Utah, acquired Kum & Go in 2023.
What to Expect During the Transition
With 57 Kum & Go locations scattered throughout Missouri—making it the state with the second-highest concentration of these stores behind Iowa—there’s certainly a lot to do! Customers can expect some brief closures as Maverik works its magic to upgrade and rebrand the shops. These closures will allow for both internal and external modifications, ensuring that when the doors reopen, they’re not just familiar but also fresh and improved!
Where Are All the Stores?
If you’re wondering where to find all these locations, you might be interested to know that the bustling city of Springfield holds the title for the most Kum & Go locations in Missouri, boasting a whopping 33 stores. While Springfield will see a bit of a makeover, residents of nearby Kansas City will have to wait a bit longer to witness the changes firsthand. The nearest Kum & Go to Kansas City is located 87 miles away in Bethany.
Rebranding Across the Nation
The excitement doesn’t stop in Missouri! The rebranding process is already underway in Arkansas, where 53 Kun & Go stores began converting in January 2025. Those locations are expected to finish their transformations by fall. Not to be left out, Michigan will see seven stores take on the Maverik brand this spring as well.
Who Are Kum & Go and Maverik?
Founded back in 1959 in Iowa, Kum & Go has established itself as a leader in the convenience store industry, boasting over 300 locations across twelve states in the Midwest and southern U.S. This includes popular states such as Arkansas, Oklahoma, and Nebraska. Maverik, known for creating an adventurous shopping experience, has plans to enhance customer experience while maintaining some familiar elements. Customers can look forward to seeing the same friendly faces, popular rewards programs, and a commitment to excellent service after the rebrand.
What Can Customers Look Forward To?
Maverik has laid out its intentions for this rebranding with a clear vision: to create a consistent experience across all their locations when it comes to service, food offerings, product selection, and customer rewards. This means you can anticipate an even better experience when grabbing your morning coffee or stocking up for a road trip.
Getting Ready for the Transition
Plans are already in motion as recent reports indicate permits for new signage have been submitted. The anticipation is building, and customers should stay tuned as Maverik gears up for this exciting change. Although some stores will experience a few hiccups along the way as they transition, the overall aim is to provide an enhanced customer experience once the rebranding is complete around summer 2025.
As March 2025 approaches, it’s clear that significant changes are on the horizon for Kum & Go locations in Missouri. Get ready for an adventure as Maverik takes the helm and ushers in a new era of convenience shopping!
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HERE Resources
Additional Resources
- Des Moines Register
- Fox Business
- KSDK
- CSP Daily News
- Store Dive
- Wikipedia: Maverik
- Google Search: Kum & Go
- Google Scholar: Kum & Go Rebrand
- Encyclopedia Britannica: Kum & Go
- Google News: Kum & Go Rebranding
