Kansas City Celebrates 75 Years of KPRS Radio Station

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Celebration of 75 years of KPRS Radio Station with community members and musical elements.

News Summary

KPRS Radio Station marks its 75th anniversary, making it the oldest continuously Black-owned radio station in America. Celebrating its history, KPRS continues to serve the Kansas City community with quality programming, local music, and a commitment to social justice. As a prominent voice for the Black community, KPRS has evolved through generations, promoting local talent and addressing community issues while reaching new audiences with its expanded channels.

Kansas City Celebrates 75 Remarkable Years of KPRS Radio Station

In the heart of Kansas City, there’s a radio station that’s been a vibrant tune in the city’s cultural tapestry for an impressive 75 years – KPRS Radio Station. Established in 1950, it proudly holds the title of being the oldest continuously Black-owned radio station in America. This remarkable milestone is more than just a celebration of its history; it’s a nod to the community, the music, and the voices that have filled the airwaves throughout the decades.

Brian B. Shynin’ and Deona Hustle – A Morning Ritual

As the sun rises each morning over Kansas City, Brian Brooks, also known as Brian B. Shynin’, gears up for his morning adventure on the airwaves. For over two decades, he’s been a reliable voice on KPRS, helping listeners start their days with the “Hustle and Shyne in The Morning”. Co-hosted by the energetic Deona Perry, affectionately called Deona Hustle, this dynamic duo showcases their commitment to quality programming, serving up a mix of music, local news, and interesting discussions. Their vibrant chemistry and engaging content keep the listeners coming back for more.

The People’s Radio Station

Dubbed “The People’s Radio Station,” KPRS has long been a trusted source for the Black community in Kansas City. Over the years, it has celebrated a variety of rich musical genres including gospel, R&B, jazz, and hip-hop. The station isn’t just about music; it plays a vital role in promoting social justice through its programming, raising awareness on important community issues. It has been a platform for various movements, evolving with the times from the Civil Rights era to the contemporary Black Lives Matter movement, reinforcing its commitment to the community.

A Legacy Passed Down Through Generations

KPRS has been owned by the Carter Broadcast Group since its inception, a family business now led by Mike Carter, who has been a part of the radio team since he was just a young boy of eight years old. The station’s journey began with a special gift—a transmitter from the then-governor of Kansas, allowing the Carter family to establish a station dedicated to serving the needs of their community.

Broadcasting into the Future

While KPRS started its journey on the AM frequency, it has successfully expanded its reach to include several other vibrant channels, including 106.1 FM and RNB 106.9 FM. This expansion has played a crucial role in ensuring that the station remains connected with its audience, adapting to their listening preferences and technological changes.

A Hub for Local Voices

Myron Fears, the creative director at KPRS since 1988, emphasizes the station’s importance as the first Black-owned radio station west of the Mississippi River. Throughout its history, KPRS has not only catered to the musical tastes of its listeners but has also supported local initiatives focused on crime and health issues. Its active involvement in the community has solidified its reputation as a necessary platform for political engagement and social discourse.

Documenting a Rich History

To commemorate its 75th anniversary, a documentary titled “Diamond Jubilee: A 75-Year Celebration of Carter Broadcast” has been produced, highlighting the incredible legacy of KPRS and its significant contributions to local culture. The station continues to honor its historical importance while embracing modern trends. It faced its share of challenges, including controversies over music content in the ’90s, but ultimately found its place in promoting and celebrating hip-hop culture.

The Future is Bright

With ongoing initiatives to uplift local hip-hop artists through shows like “Underground Heat” and “Generation Rap,” KPRS remains dedicated to giving local talent a platform. Brian Brooks and Deona Perry’s morning show dives into local politics, sports, and issues that truly matter to the community, ensuring listeners feel connected and informed.

As Kansas City reflects on 75 years of KPRS, the dedication to community connection and high-quality programming remains a crucial focus. As the media landscape continually evolves, KPRS is committed to adapting and thriving, promising to keep its listeners engaged and connected for many more years to come. Happy 75th anniversary, KPRS!