Kansas City-based Novella Brandhouse Joins MKA Collective to Offer Specialized Hospitality Concepts
Boutique Ad Agency Aligns with Foodservice and Brand Development Company to Provide Comprehensive Hospitality Solutions
Kansas City, MO: In a strategic alliance aimed at serving the dynamic hospitality industry, Novella Brandhouse, a boutique, full-service ad agency, has announced its partnership with MKA Collective (MKAC), a specialized foodservice and brand development collaborative. The announcement came today from Novella Brandhouse’s CEO and Director of Brand Strategy, Elizabeth Cooper McFadden.
An Alliance of Industry Leaders
Novella Brandhouse becomes part of a strategic amalgamation alongside Kansas City-based industry leaders, McDonnel Kinder & Associates, Hermanos Design, and Novella Brandhouse itself. The collective brings together years of a (combined) wealth of expertise in restaurant innovation, architectural design, and the fields of marketing and branding.
The collaboration of these three local agencies aims to deliver a comprehensive resource for the creation and rebranding of restaurants and hospitality concepts, both in and beyond Kansas City. “From innovation to execution, MKAC touches on every facet of the culinary experience. This includes brand strategy, audience reach, product and beverage development, operational and architectural design, marketing campaigns, and strategic partnerships,” said McFadden.
A Coordinated and Comprehensive Approach to Hospitality
In addition to the invention of new menu items or product offerings, the MKAC, with Novella Brandhouse onboard, provides an all-encompassing approach which is precisely synchronized to meet diverse needs. Its expertise spans a range of sectors in the aftermarket — from restaurants, hotels, and entertainment to manufacturing, managed services, cruise lines, foodservice equipment & manufacturers, hospitality brands, and national food boards.
For more insights on MKAC and Novella Brandhouse, please visit the website: https://novellabrandhouse.com/mka-collective/.
Facts About Novella Brandhouse
Founded in 2013, Novella Brandhouse is a WBE-certified, branding-focused, full-service ad agency that primarily develops brand architecture, marketing strategies, and creative ad campaigns for organizations on the path to expansion or rebranding. Boasting a department known as Novella Studio, the company also curates a repertoire of social media and photography content tailored to its client base.
The agency’s licensing schedule also includes distributing Novella University, an innovative branding, and marketing program for member organizations and franchises. For more details, please contact Elizabeth Cooper McFadden at 816.226.6958, or drop an email at elizabeth@novellabrandhouse.com.
