A Toast to Kansas City’s Brewing History
Ah, Kansas City! A city known for its jazz, barbecue, and yes, its beer. As we dive into the history of brewing in this vibrant city, you’ll find that beer isn’t just a drink here; it’s a story, a culture, and a cherished tradition. Nestled in the heart of the Midwest, Kansas City boasts a rich brewing history that dates back over a century.
The Comeback of Brewing
Picture this: It’s the 1930s, and the long, dry spell of Prohibition is finally over. Many brewers across the nation were eager to get back to what they do best—brewing. One of those brewers was the M.K. Goetz Brewing Company, established way back in 1859 in St. Joseph, Missouri. With a solid reputation thanks to its non-alcoholic beer, Country Club Special, Goetz was in prime shape to make a splash when the legal drinking age was lowered from 14 years to “back on tap.”
In 1936, Goetz opened a brand-new brewery at 17th and Indiana Streets in Kansas City, right on the site of the city’s old circus grounds. The grand opening was a spectacle, complete with a live radio broadcast that attracted thrill-seekers and beer lovers alike. It was the dawn of a new era—one that blossomed into a thriving business employing around 250 people and producing a whopping 100,000 barrels of beer each year!
Rise and Decline
But, like any good story, success was met with challenges. As we rolled into the years following World War II, the beer market underwent significant changes. In 1961, a merger with the Pearl Brewing Company based in San Antonio was on the horizon. With this merger came a bittersweet turn of events: the Kansas City plant was closed down, marking an end to Goetz’s local legacy.
In the following years, the once-bustling brewery was razed to make way for a parking lot that supported the nearby Sears Catalog Distribution Center. Today, if you visit that location, you might not spot a trace of the vibrant brewing past that once stood proudly at that corner.
What Remains?
Fast forward to today, and the only evidence of the brewery’s past seems to be the steady flow of mail trucks at the nearby U.S. Postal Service Distribution Center located at 1700 Cleveland Avenue. While Goetz’s vibrant presence may have faded, the area’s spirit remains strong, steered by a new kind of hustle and bustle.
The Ongoing Legacy of Brewing in KC
Kansas City has come a long way since those days, and while the M.K. Goetz Brewing Company may no longer be a household name, the influence of its legacy can be felt throughout the city’s brewing culture. Modern craft breweries are sprouting up, bringing innovative techniques and unique flavors to the forefront. The spirit of the original brewers lingers on, shaping the tastes of a whole new generation of beer drinkers.
So, what can we take away from this trip down memory lane? Kansas City’s rich brewing history is a reminder that every sip of brewski tells a tale of resilience and reinvention. From the lively atmosphere of the original Goetz Brewery to the vibrant craft beer scene today, the city’s passion for brewing has truly stood the test of time.
As you raise your next glass in Kansas City, remember the stories behind beer, especially the ones shaped by pioneers like the M.K. Goetz Brewing Company. Cheers to the legacy of brewing that continues to flow through the heart of this incredible city!
