Exciting New Partnership in Kansas City Aims to Transform Restaurant Experiences
Hey there, Kansas City! Big news is brewing in your local restaurant scene! Three innovative companies have teamed up to create MKA Collective, a fantastic one-stop shop for all things restaurants, hospitality brands, and food manufacturers. This remarkable partnership is all about merging expertise in branding and marketing, menu development, and architectural design—essentially bringing everything under one roof!
A Unique Approach for a Dynamic Industry
So, what sparked this brilliant collaboration? It all kicked off thanks to a mutual client: Louisiana Pepper Exchange from New Orleans. When the client recommended that Novella Brandhouse and McDonnell Kinder & Associates (MKA) join forces, it was a match made in heaven! They immediately saw the potential for synergy and knew they could offer something truly special together. Elizabeth McFadden, the CEO and director of brand strategy at Novella Brandhouse, shared, “As an entrepreneur, if you create a good network and build meaningful relationships, you just never know what amazing opportunities are around the corner.”
Why This Matters
In today’s fast-paced culinary world, it’s not unusual for restaurant concepts to involve multiple partners working on separate elements. But here’s the kicker—those companies aren’t always communicating with each other! Can you imagine? If your restaurant’s food menu doesn’t reflect the vibe and branding, it just doesn’t feel right. Elizabeth pointed out, “If both those things aren’t influencing each other, it’s usually not going to work.”
But with the MKA Collective, everything changes! Combining their talents means they can collaborate seamlessly to bring a cohesive brand experience right to your plate. We’re talking about a whole package here! Food, atmosphere, music, and design all come together in a beautiful dance rather than a chaotic shuffle.
The Collective’s Lineup: MKA, Novella, and Hermanos Design
Who stands behind this groundbreaking initiative? The collective brings together the best of the best. MKA specializes in photography, menu, and concept development—serving clients from restaurants to cruise lines. Novella Brandhouse takes charge of branding and marketing. And for the cherry on top, Hermanos Design steps in to create architectural magic, enhancing the overall experience. According to Patrick McDonnell, a chef and co-founder at MKA, “They understand the intersection of brand, food, and architectural design to create the whole experience.”
The Impact of Covid-19
Now let’s face it, folks—the restaurant industry isn’t what it used to be, especially post-Covid. Many businesses, including well-known names like Red Lobster, are struggling. Patrick emphasized, “Simply doing a new menu is not gonna cut it.” In today’s market, consumers want much more; they’re picking and choosing where to spend their hard-earned cash. It’s all about providing an exceptional experience from start to finish.
Looking to the Future
The MKA Collective isn’t in this for a quick win; they’re looking to the future! Elizabeth highlighted that this unique approach “opens up a whole new area of growth opportunity” not just locally in Kansas City but potentially across the entire U.S. and internationally.
So, Kansas City, get ready! With the debut of this exciting collective, your dining experiences are about to get a serious upgrade. MKA Collective is setting out on a mission to captivate your taste buds and your senses like never before. Keep an eye out for what’s next on the horizon; it’s sure to be delicious!
